sherwin williams paint

Study: Paint Colors Affects House Price

Homeowners looking to sell should immediately paint their slate gray walls a new color, according to findings from Zillow Digs, a website where users can browse millions of photos for home improvement and design inspiration.

Zillow Digs analyzed photos of nearly 50,000 homes sold across the U.S. over the last 10 years and determined that a room’s paint color influences the selling price.

The report took into account the wall color and the type of room, with controls for all other wall colors, square footage, the age of the home, the date of the transaction, and the location.

Creamy yellow or wheat-colored kitchen walls were most alluring to buyers, increasing a home’s sale price by as much as $1,360 above the expected Zillow estimate (or Zestimate). Light green and khaki were also popular, with bedrooms painted in those colors fetching $1,332 more than expected. Purple was found to be a nice fit for dining rooms, and homes with mauve, eggplant, or lavender walls earned $1,122 above the expected price.

When it comes to colors that exert a less-than-positive influence on home price, buyers shied away from terra-cotta and orange-toned living rooms (houses with these hues sold for $793 less) and dark-brown bathrooms ($469 less than normal). But slate and dark gray hues were found to be the biggest turnoffs. Homes that featured dining rooms in those colors sold for $1,112 less. Lighter grays, particularly living rooms painted in a dove tone, fared much better, earning $1,104 more than expected.

White and eggshell-color in kitchens, surprisingly, could also have a negative effect on a home’s sale price. Generally a popular choice for designers because of the color’s versatility and clean, timeless appearance, homes with kitchens painted white sold for $82 less than expected.

“A fresh coat of paint is an easy and affordable way to improve a home’s appearance before listing,” said Svenja Gudell, Zillow chief economist, in a statement. “However, to get the biggest bang for your buck, stick with colors that have mass appeal so you attract as many potential buyers to your listing as possible. Warm neutrals like yellow or light gray are stylish and clean, signaling that the home is well cared for, or that previous owners had an eye for design that may translate to other areas within the house.”


Design Review: Master Baths

Design Review: Master Baths

sherwin williams paint

Sherwin-Williams selects ‘Poised Taupe’ as 2017 color of the year

August 29, 2016 |


CLEVELAND (AUGUST 29, 2016) — Sherwin-Williams announces Poised Taupe (SW 6039) as the 2017 Color of the Year. A modern take on a timeless classic, Poised Taupe signals a new direction in society’s ever-growing thirst for beautiful neutrals that bring warm and cool tones together to create one irresistibly versatile color.

“Poised Taupe celebrates everything people love about cool gray as a neutral, and also brings in the warmth of brown, taking a color to an entirely new level. Not cool or warm, nor gray or brown, Poised Taupe is a weathered, woodsy neutral bringing a sense of coziness and harmony that people are seeking,” says Sue Wadden, director of color marketing for Sherwin-Williams.

As the Sherwin-Williams team traveled the world to identify the latest trends and make this year’s selection, it became clear that neutrals are beginning a transition from the monochrome gray of the past five years to a more complex taupe and brown. In a recent homeowner survey conducted by Sherwin-Williams, nearly 40 percent of the respondents agree that they would like to incorporate warmer neutrals, such as warm grays, taupes or beiges, into their home décor. Additionally, more than two in five people identified taupe as a timeless neutral they would choose.[1] Move over cool toned colors. A new trend is here.


The well-lived life in the home

Drawn from the Noir palette, one of four palettes in colormix™ 2017: The Sherwin-Williams Color Forecast, Poised Taupe addresses the search for authentic spaces that recharge the spirit in uncertain times and where perfection can seem like the ideal.

“Consumers yearn for spaces that feel welcoming and hug them as they enter. Earthen brown combined with conservative gray, creating Poised Taupe, embodies all of these emotions,” says Wadden.

With its cool-yet-warm vibe, Poised Taupe is an ideal backdrop for a wide range of color combinations, from pastels to brights to jewels. For example, when paired with the faded indigo of Stardew (SW 9138), it creates a charming palette reminiscent of a French countryside. Used in tandem with vibrant Rave Red (SW 6608), it evokes the natural feel of red-stained bedrock. And with the deep teal of Marea Baja (SW 9185) and sunny hued Bee (SW 6683), it transforms into a super-graphic look.


A warming trend is coming to commercial spaces

In 2017, the subtle shift to warmer colors reaches commercial spaces too, which tend to move in more conservative color cycles than residential or designer directions. Influences such as natural or organic materials, weathered and worn finishes and global cultural preferences have suggested alternatives to the primarily gray existence that has been the star of commercial color direction over the past five years.

“Since commercial color direction tends to enjoy longer lifecycles, Poised Taupe is on the forefront of this trend, offering the ability to endure over time, yet complement a wide range of designs,” says Wadden.

Aligned with this burgeoning trend of moving away from the stark, cold and barren commercial environments, Poised Taupe gives developers, builders and interior designers a warm color that offers dimension and complexity, but is neutral and subtle to work with for nearly all aesthetics.

Anchored by the 2017 Color of the Year and taken from colormix™ 2017: The Sherwin-Williams Color Forecast, a new set of commercial neutrals such as Mudslide (SW 9113), Sealskin (SW 7675), Casa Blanca (SW 7571) takes their place in center stage, showcasing the best of 2017 and the beginning of the warming trend that patrons crave.

Poised Taupe is truly a color poised to go in many directions.

For more information visit


Ask Sherwin-Williams™

For 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,000 neighborhood stores across North America. Sherwin-Williams has been ranked “Highest in Customer Satisfaction among Paint Retailers, Four Years in a Row” in the J.D. Power 2016 Paint Satisfaction Study℠. For more information, visit Join Sherwin-Williams on Facebook, Twitter, Pinterest, Instagram and Tumblr.


Costly Kitchen Mistakes to Avoid

July 11, 2016

General contractors do their best to keep jobs in line and on budget but want consumers to know that the process is a two-way street. A survey of 300 general contractors nationwide published by Consumer Reports in June 2016 detailed seven kitchen remodeling mistakes made by consumers that are guaranteed to cause problems for homeowners. Among them:

  • Changing your mind. Nearly 60 percent of contractors said that the No. 1 way to drive up costs is for homeowners to introduce changes after a project begins. Changes increase costs by an average of 10 percent.
  • Skipping the background check. Consumers who hire unlicensed contractors forfeit protections from their state licensing board. Licensed contractors are legally obligated to guarantee their work. The survey also found that licensed contractors are better at holding down costs when unexpected problems arise.
  • Using open-ended contracts. Contracts that lack details regarding materials and specific start and end dates leave consumers vulnerable to remodelers who may become distracted by another project mid-job.
  • Forgetting functionality. For example, rangehoods work much better at removing smoke and odors than does the built-in ventilation of an over-the-range microwave; undercabinet lighting helps eliminate shadows on kitchen counter workspaces; and drawers in base cabinets help maximize storage.
  • Relying on rough sketches. Vague, rough sketches do little to thoroughly address design challenges. Using 3-D drawings helps consumers visualize the space and identify traffic-flow problems, such as whether circulation is blocked when the fridge door is open. Virtual-reality software lets consumers immerse themselves in the new space before work ever begins.

About the Author

David Weissman is associate editor for Professional Remodeler. (link sends e-mail)
Sherwin Williams_paint 1

Super-Powered Paints Take on Bacteria, Odors, and Mildew

May 16, 2016

The latest generation of interior paints focuses on indoor air quality. “We’re kind of entering a renaissance period for paints right now,” says Chris Connelly, director of brand management for Benjamin Moore. “The [paint industry] is doing one really good thing: It’s starting to put the end user at the center of its development instead of [introducing] technology for technology’s sake.”

Here are four examples from Sherwin-Williams and Benjamin Moore, two leading U.S. paint manufacturers.

Bacteria Killer

Sherwin-Williams NEW Paint ShieldA new paint designed to kill bacteria in hospitals could find its way onto the interior walls of homes where germs are a concern.

In February, Sherwin-Williams launched Paint Shield (shown, left), the first paint registered with the Environmental Protection Agency for its ability to kill common bacteria on painted surfaces. The microbicidal paint reportedly kills greater than 99.99 percent of five harmful types of bacteria within two hours of exposure on a painted surface. The paint’s pathogen-fighting property lasts up to four years, according to Rick Watson, Sherwin-Williams’ director of product information.

Among the bacteria that the paint kills is Staphylococcus aureus, the bug that causes most staph infections. In about a quarter of healthy adults, S. aureus is present in the nose and on the skin and doesn’t cause an infection or symptoms. But when staph-associated illness does occur, it can range from skin infections to conjunctivitis to food poisoning. If Staphylococcus bacteria manage to enter the bloodstream, joints, bones, or heart, the result can be serious or even deadly. The risk is higher for people with a depressed immune system, which is why Paint Shield is often used in hospitals.

The paint also kills methicillin-resistant Staphylococcus aureus, or MRSA. This antibiotic-resistant bacteria often causes skin infections and is very tough to treat. The pathogen can infect surgical wounds, the bloodstream, the lungs, and the urinary tract.

Although most MRSA infections are seen in medical settings, the bug has also caused problems in the general population. Known as community-associated MRSA, it generally begins as a painful boil and is spread by skin-to-skin contact. At-risk populations include athletes, child care workers, and people who live in crowded conditions.

Paint Shield is designed to kill three other bacteria as well. Escherichia coli (E. coli), which affects people who eat tainted food or drink tainted water and typically causes fever and diarrhea. VRE (vancomycin-resistant Enterococcus), which can infect the intestines, urinary tract, and open wounds. And Enterobacter aerogenes, which can cause serious infections of the skin, abdomen, eyes, and respiratory system.

Scientists from Sherwin-Williams collaborated with microbiologists to formulate Paint Shield. The paint contains bacteria-fighting microbicides, which are sometimes prescribed as medicine to prevent infections in high-risk patients. The effort was in response to requests from hospitals, schools, day care centers, hotels, cruise ships, and similar facilities for tools to prevent the spread of pathogens on surfaces, Watson says. Paint Shield comes in 550 colors and an eggshell finish. It can be applied to nonporous interior ceilings, walls, doors, and trim.

Enhanced Mildew Fighter

Homeowners sometimes shy away from mildew-resistant bathroom paint because of its glossy sheen. “The industry was forcing people into a finish they didn’t want,” says Benjamin Moore’s Connelly. “Designers want to achieve the true depth of a paint’s color. That comes with a flat finish.”

Benjamin Moore’s Aura Bath & Spa (shown, right) “tries to take that shackle away from people,” Connelly says. The interior water-based paint, formulated to resist mildew growth in humid rooms, is made without surfactants—the ingredients that help stabilize the product. Surfactants sometimes leach from the paint and can create spots and drips on the surface of the wall in a humid room. Aura Bath & Spa is a paint and primer in one, cleans up with soap and water, comes in all of the manufacturer’s colors, and offers a matte finish.

Odor Eater

Not only does Sherwin-Williams’ zero-VOC Harmony interior latex paint contain no formaldehyde, it removes formaldehyde that other products, such as insulation, carpet, cabinets, and fabrics, have released into the home’s air, the company says. The GreenGuard-certified product is also designed to reduce pet, cooking, and cigarette odors.

A study by Sherwin-Williams and the UL-GreenGuard Institute demonstrates that the paint’s formaldehyde-reducing technology can decrease those airborne VOCs by up to 45 percent. And a separate odor-eliminating technology reduces pet and cooking odors. The paint also contains anti-microbial agents that inhibit odor from mold and mildew and combat their growth on the paint’s surface, the company says. Harmony paint doesn’t lose its abilities when color is added, Watson says, as long as the colorant is VOC-free. Harmony is available in flat, eggshell, and semi-gloss finishes.


Benjamin Moore’s Natura paint has been certified by the Asthma and Allergy Foundation of America as “asthma and allergy friendly.”

“It’s the company’s most environmentally friendly paint,” says Connelly, noting that it contains no VOCs and produces zero emissions. Even the painter will not be exposed to harsh fumes, and the company calls the paint “virtually odorless.” Natura has zero measurable emissions at the time it’s applied and zero emissions three days later. And the company achieved this without sacrificing quality, Connelly notes. “Historically, when you made a choice that you want a greener, safer paint, you made a compromise in durability and washability. If we were having this conversation in 2000, we would be talking about a reduction [of those things].”

Since then, however, Benjamin Moore has developed resins using greener, safer raw materials, officials say. Natura comes in flat, eggshell, and semi-gloss finishes.


About the Author

Sharon O’Malley has covered the home building and remodeling industries for 20 years. She is based in College Park, Md., where she is a member of the adjunct faculty at the University of Maryland’s Philip Merrill College of Journalism.
Construction Work Indoors

How to Make Drywall Airtight

May 15, 2016

An air barrier stops air from leaking into exterior walls. That not only keeps heat from escaping, but it also prevents moisture from entering into stud, joist, and rafter bays where it could condense and cause hidden mold and rot.

Drywall can be an effective air barrier, but only if you are careful to stop air from moving through electrical outlets, light fixtures, and other holes that connect living space to wall and ceiling cavities. The combination of the drywall, framing, and caulk, foam, and sealant make up the air barrier assembly. Here are five areas where a little bit of extra effort during drywall installation can prevent potential leaks.

Electrical Boxes

Sealing the holes created by electrical boxes eliminates a major source of air movement into exterior walls. Because of the stack effect—the tendency of air to enter low and exit high in a building due to the difference in density between warm air and cold air—isolating fixture boxes in ceilings is even more important than in a wall.

One solution is to apply caulk or low-expansion foam where wires and fasteners penetrate the box. Or you can install EnergyBlocks (, foam boxes that can be sealed in place around outlets, switches, or light boxes after the wiring is in place [1A, 1B]. EnergyBlocks come in three sizes and cost between $3 and $5 each (less when purchased in quantity).

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Complex Drywall Corners

Drywall covers a large surface area of the visible interior of most buildings, which means details matter if you want to meet or exceed the customer’s expectations. Something as minor as a screw pop can raise concerns about the quality of the finished job. Similarly, corner beads cover a very small square footage of a drywall job and dramatically affect the overall appearance of the completed drywall work.

Thankfully there have been many innovations in corner beads over the last few years, presenting many options that offer superior performance compared to more traditional metal beads, and paper tape.

The “complexity” of drywall corners refers to the attention to detail that is necessary to complete the job. Corners are a focal point in a room, and often require a greater level of technical knowledge skill and persistence to finish to the customer’s expectations.

Outside corners in high traffic areas

You may not consider an outside corner in a high traffic location “complex”, but considering the challenges high traffic corners pose, they are far from simple. When considering outside corners we first think of corner protection and durability. As a professional installer, I want to install a corner that can endure moderate abuse and impact with minimal cosmetic damage—something that stays in place even when structural movement occurs. For best results, I typically look for a bead product that attaches to the drywall with joint compound or an adhesive and not to the framing underneath. The end result is a finished corner with nice crisp straight lines; this is especially noticeable on off angles. Your customer expects perfectly straight corners, and leveraging more innovative products will help deliver the corner protection and durability they need.

Long Soffit Runs

More than ever, floor plans are more open and often incorporate long soffit runs and outside corners on high walls. These areas are especially complex because they are very visible, they are designed to draw the eye up and showcase the grandeur of the space. Any waviness in the corner line will be noticed, and not in a good way. The challenge here is these soffit runs are often not framed perfectly straight and are longer than a typical stick bead in length. For this type of job, I recommend a roll type corner bead product. I have been using these products for years to finish this type of off-angle inside or outside corner, and I consistently get better results when installing one long piece of bead.

Always improving

I have been in the drywall business for over 30 years and I have seen a lot of changes in corner beads and I have tried them all. Corner beads today make my life easier and make my work look better by eliminating the complexity of corners.

For a complete line of corner solutions, please visit

bathroom remodeling

Biggest Kitchen & Bath Trends For 2016

Amy Albert, Editor-in-Chief, Professional Builder

The hit TV series Downton Abbey was an entertaining reminder of many facts of history, including that, even in the grandest English homes, the kitchen was once a humble workroom (ample counter space for elaborate meal prep by Mrs. Patmore and Daisy notwithstanding). In American homes, the kitchen was long seen as humble, too: It had low-quality finishes, little daylight, and was isolated from the rest of the house.

“Now, you can’t get your guests to leave it,” says architect Mark Larson, principal of Rehkamp Larson Architects, in Minneapolis. Living room, command central, and the place where the best gabfests always seem to happen, the kitchen’s importance endures as gathering spot and showplace, even if its owners are less than diehard cooks.

Now the ante for baths has been upped as well. No longer just a room for life’s necessities, baths are a place to unwind, escape, and indulge. They feature soothing lighting, sculptural soaking tubs, amply sized showers, and cozy places to sit. High-end designers in warm-weather climates report increased demand for master baths that connect to a private outdoor shower. Tech, which entered the kitchen years ago, has made its way into the bath, too, with steam showers that can control temperature, lighting, and sound, and toilets with integrated bidets and adjustable settings. For holding the attention of new-home seekers, kitchens and baths both loom large. Here are the trends worth knowing about for their beauty, practicality, and appeal to buyers.


Kitchen Cabinets: Trends to Watch

October 27, 2015

There was broad consensus among our sources—both manufacturers and industry pros—on current and coming cabinetry trends. To begin with, some trends, such as concern for sustainability, aren’t really trends at all. When it comes to the role of sustainability in consumers’ cabinetry purchasing decisions, most manufacturers we spoke with say that environmental stewardship is just good business and is now assumed to be the norm rather than being a brand differentiator. But, as several industry experts pointed out, consumers are aware of making healthy buying decisions and want products that are low-VOC. Cabinet manufacturer Cabico’s business development manager, Marco Robert, says that environmental considerations are a selling point in the growing popularity of laminates, too.

Though consumers are starting to loosen their purse strings as the economy rebounds, they aren’t necessarily channeling that money into fancier cabinets, remodelers told us. As Normandy Remodeling designer Liz Reifschneider points out, “We’re far from the heyday of 2005,” and rather than splurging on kitchen cabinets, the Chicago-area remodeler’s clients are opting to do more extensive renovations on their homes. At RI Kitchen & Bath, in Warwick, R.I., Tanya Donahue, VP of sales and marketing, says that clients will make concessions on cabinetry quality to afford the overall look they want.

Top 3 Cabinetry Trends

1. Light neutrals: White is still going strong (for example, Merillat’s Dove White finish continues to be one of the company’s best-selling paints and dominates all markets in the U.S.) and neutral hues continue to be an anchoring color trend in cabinets, with grey gaining more ground as a “new neutral.”

2. Contemporary style: Even in more traditional markets, modern styling, such as slab and Shaker doors, is growing in popularity, reflecting a preference for less molding and a sleeker aesthetic.

3. Rustic modern: Mixing materials and textures, pairing streamlined looks with rustic accents, such as reclaimed wood, to create a clean yet rich, textured effect.

Residential Green Products Continue to Evolve , But Do They Matter?

PRODUCTS_logo_finalAsk anyone—pro or consumer alike—for a definition of “green” products and you’ll likely get a hundred different answers. To some, it’s all about raw materials. To others, it’s solar power. For many, resiliency is No. 1.

But in reality, it’s all of those definitions and many more. In a general and broad sense, green products today categorize a range of materials that have a lower impact—or, even better, positive impact—on the planet, on human health, and on our social fabric. This broad scope encompasses everything from recycled content to products that reduce energy use and greenhouse gas emissions, along with products that are fully recyclable and last a long time, materials that do not emit harmful chemicals, and materials that don’t have detrimental effects on the people who make them.

Regardless of the definition, evidence shows that interest in green building continues to rise.

The 2015 Green and Healthier Homes Smart Market Report from Dodge Data Analytics and the NAHB found that 31 percent of home builders are building more than 60 percent of their projects green, and 51 percent expect to be building to that level by 2020. “These findings demonstrate that home builders still see green as an important trend in their industry, and one to which they need to commit,” the report stated.

But which component of green building matters most? It all depends upon whom, where, and when you ask.

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